Using The Death of a Family Member To Sell Product, Faking Conversations With Strangers, And 14 Other “Sales Tactics” People In MLMs Tried That Need To Be Seen To Be Believed
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If you aren’t familiar with multi-level marketing companies, (aka, MLMs) they’re companies that emphasize both direct sales and recruiting other people to join the company and work under you so you can also receive a percentage of profit from the inventory your recruits buy and sell.
MLMs have been around for decades. One of the most well-known MLMs is LuLaRoe, a leggings company that has had a ton of scandals in recent years and ultimately had to pay over $4 million to settle a lawsuit that claimed it was running a pyramid scheme*. But trust me, there are plenty of others out there!
People in MLMs often feel A LOT of pressure from the company to constantly sell and push product, and as a result, they sometimes use some pretty ~interesting~ marketing tactics, which I’m sure you’ve witnessed if you’ve ever gotten a random DM from someone you knew in high school. If you haven’t, here are a few screenshots to give you an idea:
Content retrieved from: https://www.buzzfeed.com/shelbyheinrich/reddit-mlm-screenshots.
