Debunking doesn’t stop misinformation online. But researchers found ‘pre-bunking’ can.
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The rise of misinformation on social media has been a monumental stress test for the world’s critical thinking skills. Misinformation has had a huge influence on elections, public health and the treatment of immigrants and refugees across the world. Social media platforms have tried to combat false claims over the years by employing fact-checkers, but they haven’t been terribly effective because those who are most susceptible to misinformation don’t trust fact-checkers.
“The word fact-checking itself has become politicized,” Cambridge University professor Jon Roozenbeek said, according to the Associated Press. Further, studies show that when people have incorrect beliefs challenged by facts, it makes them cling to their false assumptions even harder. These platforms have also attempted to remove posts containing misinformation that violates their terms of service, but this form of content moderation is often seen as insufficient and is often applied inconsistently.
How do we combat dangerous misinformation online if removing false claims or debunking them hasn’t been effective enough? A 2022 study published in the journal Science Advances by a team of university researchers and Jigsaw, a division of Google, found a relatively simple solution to the problem they call “pre-bunking.”
Pre-bunking is an easy way of inoculating people against misinformation by teaching them some basic critical thinking skills. The strategy is based on inoculation theory, a communication theory that suggests one can build resistance to persuasion by exposing people to arguments against their beliefs beforehand.
The researchers learned that pre-bunking was effective after conducting a study on nearly 30,000 participants on YouTube.
“Across seven high-powered preregistered studies including a field experiment on YouTube, with a total of nearly 30,000 participants, we find that watching short inoculation videos improves people’s ability to identify manipulation techniques commonly used in online misinformation, both in a laboratory setting and in a real-world environment where exposure to misinformation is common,” the recently published findings note.
The researchers uploaded videos into YouTube ad slots that discussed different types of manipulative communication used to spread false information such as ad hominem attacks, false dichotomies, scapegoating and incoherence.
Read more https://www.upworthy.com/prebunking-instead-of-debunking-misinformation-ex1/
Content retrieved from: https://www.upworthy.com/prebunking-instead-of-debunking-misinformation-ex1/.
