The alarming rise of a South Korean ‘Christian’ cult targeting young Black Brits
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On Easter Monday, I was approached in Westfield Stratford just as I came out of Superdrug. The shopping centre was extremely busy, so at first, I did not think much of it. It was in this moment that I became the target of recruit for a fast-growing and problematic South Korean Christian cult called ‘New Heaven, New Earth UK’ – otherwise known in South Korean as Shincheonji.
As I was walking, I heard a high-pitched female with a Kenyan accent state “I love your makeup”. I looked to the corner of my eye and I see a short Black woman alongside a taller Black male. They both didn’t look older than 26 years old.
The woman then proceeded to suddenly ask me if I would like to take part in a survey and if I had any goals for the ending of the Easter period, or if I required help creating goals. She told me I could attend a mentorship programme.
I queried her about the mentorship scheme seeking to find out its name, how long it had been running, as well as any social media accounts it had. I was told that the scheme has no name, was newly formed about a few weeks ago, and had no social media presence.
In that moment, I politely declined and made it clear that this does not align with me, and walked off. I left the exchange thinking and having a gut feeling that this was a strange and unusual encounter. It was so strange that even though this happened around 5.30pm, I went on to write a post later that evening at 10.50pm on X.
This post was the start of me unraveling the ugly web of a South Korean Christian Cult called ‘New Heaven, New Earth UK’ and its obsession in targeting young Black British people with tactics loaded in deception, secrecy, and manipulation.
Content retrieved from: https://www.thecanary.co/long-read/2025/06/12/new-heaven-new-earth-uk/.
