LuLaRoe CEO slammed for ‘white privilege’ Instagram photos about Guatemalan culture

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The CEO of LuLaRoe is being ridiculed for Instagram posts suggesting that people in Guatemala speak “Guatemalan” (which the company claims is a typo) and for using the “tone-deaf” hashtag #guatsuplularoe.

On Sunday, an Instagram photo of three Guatemalan girls sitting on a doorstep posted by LuLaRoe founder DeAnne Stidham (whose account is private) was shared by a member of a private Facebook group for current and former sellers of the multilevel marketing company.

“This might be a new low,” wrote a Facebook member alongside the photo.

Stidham’s post read, “OMG, look at these precious little girls! When I asked their mom if I could take these photos, she was honored and so were they!!! loved how sweet they were as they patiently waited for mom to shop besides us!!! #guatsuplularoe They’re dressed in their traditional styles — most women and men only wear the clothing they embroidered in the areas each Guatemalan resides!”

Commenters chided Stidham for posting a photo of underage children to social media and for the hashtag #guatsuplularoe (presumably a play on “What’s up?”) which someone called “in awful taste.” LuLaRoe allegedly uses the hashtag with photos taken on company trips to Guatemala, where it manufactures clothing.

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