How Evangelicals Use Digital Surveillance to Target the Unconverted

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The future of proselytizing—and surveillance—has arrived. An app called Bless Every Home, which has been backed by some of the biggest names in evangelical circles, is mapping the personal information of immigrants and non-Christians in a bid to conduct door-to-door religious conversions and “prayerwalking” rituals through their neighborhoods.

The app boasts influential supporters, including the former leader of the Southern Baptist Convention, Jim Henry, and controversial Christian data-harvesting firm Gloo. It puts a lot of features at the fingertips of the faithful, including the ability to filter whole neighborhoods by religion, ethnicity, “Hispanic country of origin,” “assimilation,” and whether there are children living in the household.

Naturally, the app also comes bundled with less attractive bells and whistles, including a range of serious privacy and data security concerns. Nevertheless, it highlights how a network of evangelists, determined to bring back the Lord to an America that has seen Christian beliefs and church attendance steadily receding, plans to reverse these trends—whether its targets like it or not.

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