The Disturbing Rise Of MLM Pyramid Schemes On Instagram
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Ever since the social media app announced it was no longer just a “photo sharing app,” many have speculated as to what that means for influencers, average users, and the e-commerce aspect of the platform. One thing is clear though – multi-level marketing networks have noticed that much of their market has moved to social media, and they’re taking advantage of it.
Let’s Call a Spade a Spade
For anyone about to “actually though” or “what if” me, let’s be honest. Multi-level marketing schemes, or MLMs, are basically pyramid schemes which have been re-packaged into sexy networking “opportunities” that merely skate by the fine print of basic legality.
If you’re wondering whether it’s a multi-level marketing situation, or even a pyramid scheme, ask yourself these questions: Are you required to put up a large investment or sum of money to become part of the organization? Is there an emphasis on recruitment rather than selling the products? Do you have to pay for inventory, and if so, will the company refund you or buy it back? Are you offered commissions for recruiting new people to work for the company? You can probably guess what it means if your answers to each of these questions is yes.
Before you argue or protest that MLM outfits are a great way to make money from home, especially if you’re a stay-at-home mom, in the military, or part of the Church of Latter Day Saints (three groups of women which are notoriously targeted by these schemes), think about what buying into that narrative says about you. MLMs target moms on the basis that they need something more to be empowered, that raising kids or being a homemaker isn’t enough to be fulfilled or satisfied with your life. Sure, these are valid feelings moms may have from time to time, but that doesn’t mean you have to buy into selling essential oils to satisfy that emotion.
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